Ceer is Saudi Arabia’s first homegrown electric car brand, and it is now counting down to production. In King Abdullah Economic City, on a quiet industrial site along the Red Sea coast, more than a car factory is taking shape. Instead, the birth of a national EV brand is underway. Ceer has finished the initial designs for its sedan and SUV, with production set for the fourth quarter of 2026. Moreover, the company plans to launch seven models over the next five years. Here are the full details, verified against official sources.

What Is Ceer?

Ceer is a joint venture between Saudi Arabia’s Public Investment Fund (PIF) and Foxconn, the world’s largest electronics manufacturer. The brand launched in November 2022, when Crown Prince Mohammed bin Salman announced the project. Since then, Ceer has grown to more than 1,800 employees. Specifically, the team combines Saudi national talent with global automotive expertise.

The company designs, engineers, and manufactures electric vehicles inside Saudi Arabia. Furthermore, these cars are built specifically for local and regional needs. Ceer also licenses component technology from BMW, while Foxconn develops the electrical architecture. In addition, Hyundai Transys supplies the integrated electric drive system. As a result, the brand blends global engineering with a Saudi identity.

Production and Models

Commercial production is scheduled to begin at the Ceer Manufacturing Complex in the fourth quarter of 2026. The facility sits in King Abdullah Economic City, and it is one of the most technologically advanced plants of its kind. Moreover, the complex was designed for the highest standards of quality, efficiency, and sustainability.

The initial lineup includes two models: a sedan and an SUV. In addition, both are positioned in the premium and upper-mid segments. Pre-orders have already opened for Saudi buyers. Furthermore, the company plans to bring seven models to market over the next five years, with production capacity scaling accordingly.

Ceer vehicles are not yet in production, so they are not part of Carly’s inventory. However, Carly stocks the premium sedan and SUV segments that appeal to the same buyers. For example, the Hyundai Sonata and Toyota Land Cruiser are available now. In addition, every car comes with a 150-point inspection and a 12-month warranty.

A Bilingual Brand Identity

Last year, Ceer launched a new identity as the world’s first bilingual Arabic-English car logo. Alongside it, a design of 32 light bars forms a visual element inspired by Saudi heritage. Specifically, the number marks the Kingdom’s journey since its founding in 1932.

Ceer also launched its sonic identity, called “Pulse of the Earth.” This audio composition blends elements of Saudi nature with modern, futuristic tones. As a result, it strengthens the emotional connection with the audience. Therefore, these initiatives reflect Ceer’s commitment to building an authentic, culturally rooted brand that can compete globally.

The Economic Impact

The Ceer project is measured by total impact, not just the number of cars produced. By 2034, the company expects to add around 8 billion US dollars, or roughly 30 billion SAR, to the Kingdom’s GDP. In addition, it aims to improve the trade balance by around 21 billion US dollars, or roughly 79 billion SAR.

Furthermore, Ceer expects to create around 30,000 jobs, including 6,500 direct positions. Notably, the company targets localizing 80% of these direct jobs. Meanwhile, it is building a network of local suppliers, aiming for 45% localization by 2034. As a result, the factory becomes the core of a wider industrial value chain.

Why Ceer Matters for Saudi Arabia

Ceer aligns directly with Vision 2030, which aims to boost economic growth and diversify income sources. The project supports the Saudi Green Initiative and its goal of reaching net-zero emissions by 2060.

More importantly, Ceer represents the cleanest Saudi attempt to create a domestic automaker, rather than only importing or assembling foreign brands. Therefore, its success would mark a genuine shift in the Kingdom’s industrial capability. Meanwhile, Saudi consumers continue to show growing interest in electric mobility, a trend that platforms like Carly track closely as the market evolves.

FAQ

What is Ceer?

Ceer is Saudi Arabia’s first homegrown electric car brand. It is a joint venture between the Public Investment Fund (PIF) and Foxconn, using licensed technology from BMW and drive systems from Hyundai Transys.

When will Ceer cars be available?

Ceer plans to begin commercial production in the fourth quarter of 2026 at its factory in King Abdullah Economic City. Pre-orders have already opened, with deliveries expected shortly after production starts.

What models will Ceer offer?

Ceer’s initial lineup includes a sedan and an SUV, positioned in the premium and upper-mid segments. The company plans to launch seven models over the next five years.

Who are Ceer’s partners?

Ceer is a joint venture between Saudi Arabia’s PIF and Foxconn. It licenses component technology from BMW and uses integrated electric drive systems from Hyundai Transys.

Where is Ceer manufactured?

Ceer vehicles are manufactured at the Ceer Manufacturing Complex in King Abdullah Economic City on the Red Sea coast. It is one of the most technologically advanced EV plants of its kind.

How will Ceer impact the Saudi economy?

By 2034, Ceer expects to add around 8 billion dollars to GDP, improve the trade balance by around 21 billion dollars, and create roughly 30,000 jobs, with a target of 45% supply chain localization.

Is Ceer part of Vision 2030?

Yes. Ceer is a core part of Vision 2030, supporting economic diversification and the Saudi Green Initiative’s goal of net-zero emissions by 2060.

Where can I buy a premium sedan or SUV in Saudi Arabia now?

Carly (HalaCarly.com) stocks premium sedans and SUVs including the Hyundai Sonata and Toyota Land Cruiser. In addition, each comes with a 150-point inspection, a 12-month warranty, and several financing options.